The cornerstone of Pharos’ investment strategy is to seek opportunities to add value beyond the dollars invested. We provide ongoing support and counsel to our portfolio companies through active board participation. This support may include locating, analyzing and negotiating acquisitions, financial modeling and budgeting assistance, negotiating key strategic agreements, recruiting management, raising capital, assisting in sales efforts with major customers and, when necessary, developing strategies for corporate restructurings. Frequently, the experience and contacts of the firm in these areas will be complementary to a company’s own strengths. We work closely with company management to formulate strategic plans and actively monitor performance through participation in the operational review process.

Within our stated investment criteria, our investment approach contains a number of key tenets:

• Pursuing, alongside experienced management teams, dominant equity investments in companies located in underserved markets
• Investing in and growing successful, regional businesses on a national and international scale
• Expanding portfolio company margins as a function of improving efficiency and growing top line revenue through Pharos’ corporate and strategic relationships
• Enhancing equity returns through creative financial structuring and engineering
• Leveraging the General Partner’s franchise expertise in sales force effectiveness, staffing and operations to add value with more than just dollars